Certified Ekasi Startup Growth Strategist
Entrepreneurship and Innovation
Advanced
Certified Ekasi Startup Growth Strategist
Move beyond launch to focus on scaling. This course delves into growth hacking frameworks, digital marketing channels, viral loops, conversion rate optimization, and building a growth team to achieve exponential growth.
Course Description
Move beyond launch to focus on scaling. This course delves into growth hacking frameworks, digital marketing channels, viral loops, conversion rate optimization, and building a growth team to achieve exponential growth.
Learning Outcomes
Ability to develop a growth marketing plan|Skills to execute and manage experiments across marketing channels|Competence in analyzing data to identify growth opportunities|Proficiency in optimizing the customer acquisition funnel
Target Audience
Startup founders|Marketing managers|Growth hackers|Digital marketers
8 Modules
0 Lessons
15h 50m
The growth hacker mindset, the AARRR pirate metrics framework (Acquisition, Activation, Retention, Revenue, Referral), and building a growth team.
No lessons in this module yet.
Measuring product-market fit, retention analysis (cohort analysis, churn rate), improving activation, and building features that drive organic retention.
No lessons in this module yet.
Evaluating and testing growth channels (paid, viral, content, SEO, partnership), channel selection framework, and calculating customer acquisition cost (CAC).
No lessons in this module yet.
Growth-focused paid advertising strategy, media buying, creative testing frameworks, ROAS optimisation, and scaling winning ad campaigns.
No lessons in this module yet.
Designing viral loops, referral programme mechanics, network effects, and engineering word-of-mouth growth into product and marketing.
No lessons in this module yet.
CRO methodology, A/B and multivariate testing, website and landing page optimisation, funnel analysis, and heatmap and session recording tools.
No lessons in this module yet.
Designing growth experiments, statistical significance in testing, the ICE scoring model for prioritising experiments, and building a growth experimentation backlog.
No lessons in this module yet.
Signals that you're ready to scale, internationalisation strategy, moving upmarket or downmarket, and managing hypergrowth challenges in startups.
No lessons in this module yet.
Vocational Training Course
Certificate included
35 hours content
Downloadable resources
Mobile access
Practical skills guarantee
Course Details
Duration
35 hours
Skill Level
Advanced
Learning Method
Self Study
Category
Entrepreneurship and Innovation
Modules
8
Total Lessons
0
Last Updated
August 2025