Certified Ekasi Digital Marketing Specialist
Marketing and Sales
Intermediate
Certified Ekasi Digital Marketing Specialist
This comprehensive course covers all key aspects of digital marketing, including SEO, SEM, email marketing, content marketing, and analytics. Learn to create and execute effective digital campaigns that drive growth.
Course Description
This comprehensive course covers all key aspects of digital marketing, including SEO, SEM, email marketing, content marketing, and analytics. Learn to create and execute effective digital campaigns that drive growth.
Learning Outcomes
Ability to develop a digital marketing strategy|Skills to optimize websites for search engines|Competence in managing paid advertising campaigns|Proficiency in analyzing campaign performance with digital metrics
Target Audience
Marketing professionals|Small business owners|Entrepreneurs|Content creators
8 Modules
0 Lessons
20h 30m
Overview of digital marketing channels, how they complement each other, setting SMART marketing objectives, and building a digital marketing strategy.
No lessons in this module yet.
Keyword research, on-page and technical SEO, link building strategies, content optimisation, and using Google Search Console and SEMrush.
No lessons in this module yet.
Google Ads campaign structure, keyword match types, ad copywriting, bid strategies, quality score, and measuring ROAS.
No lessons in this module yet.
Content strategy development, creating valuable content for different stages of the buyer journey, blog writing, and content distribution tactics.
No lessons in this module yet.
Platform-specific strategies for LinkedIn, Instagram, Facebook, TikTok, and X. Content planning, community management, and organic growth tactics.
No lessons in this module yet.
Building email lists, crafting effective campaigns, segmentation and personalisation, automating email workflows, and measuring open and click-through rates.
No lessons in this module yet.
Setting up Google Analytics 4, defining conversion goals, interpreting traffic data, attribution modelling, and creating a marketing performance report.
No lessons in this module yet.
Meta Ads Manager, programmatic advertising, retargeting and lookalike audiences, and managing digital advertising budgets across multiple platforms.
No lessons in this module yet.
Vocational Training Course
Certificate included
45 hours content
Downloadable resources
Mobile access
Practical skills guarantee
Course Details
Duration
45 hours
Skill Level
Intermediate
Learning Method
Self Study
Category
Marketing and Sales
Modules
8
Total Lessons
0
Last Updated
August 2025