Certified Ekasi Brand Management Expert
Marketing and Sales
Advanced
Certified Ekasi Brand Management Expert
This advanced course delves into brand strategy, positioning, identity, and equity. Learn how to create a strong brand promise, communicate it effectively, and manage a brand's perception in the market over time.
Course Description
This advanced course delves into brand strategy, positioning, identity, and equity. Learn how to create a strong brand promise, communicate it effectively, and manage a brand's perception in the market over time.
Learning Outcomes
Ability to conduct brand audits and research|Skills to define brand architecture and positioning|Competence in developing brand guidelines|Proficiency in measuring brand health and equity
Target Audience
Brand managers|Marketing managers|Product managers|Graphic designers|Entrepreneurs
8 Modules
0 Lessons
16h 20m
What is a brand, brand vs. product, brand equity models (Keller's CBBE pyramid), and the business case for strong brand management.
No lessons in this module yet.
Qualitative and quantitative brand research methods, brand tracking studies, customer perception mapping, and identifying brand insight.
No lessons in this module yet.
Defining the target audience, brand purpose, vision, mission, and values. Developing a compelling brand positioning statement.
No lessons in this module yet.
Logo, colour palette, typography, tone of voice, and visual identity systems. Creating and enforcing comprehensive brand guidelines.
No lessons in this module yet.
Branded house vs. house of brands models, sub-brands and endorsed brands, and managing multi-brand portfolios.
No lessons in this module yet.
Translating brand strategy into advertising and communications, briefing creative agencies, and evaluating campaign effectiveness.
No lessons in this module yet.
Mapping the customer journey, delivering a consistent brand experience across all touchpoints, and managing online brand reputation.
No lessons in this module yet.
Key brand metrics (awareness, consideration, preference, NPS), brand valuation methods, and using brand data to make strategic decisions.
No lessons in this module yet.
Vocational Training Course
Certificate included
40 hours content
Downloadable resources
Mobile access
Practical skills guarantee
Course Details
Duration
40 hours
Skill Level
Advanced
Learning Method
Self Study
Category
Marketing and Sales
Modules
8
Total Lessons
0
Last Updated
August 2025