Certified Ekasi Social Media Marketing Specialist
Marketing and Sales
Intermediate
Certified Ekasi Social Media Marketing Specialist
Dive deep into the strategies and tactics for major social platforms. Learn to create engaging content, manage online communities, run paid social ads, and measure the ROI of your social media efforts.
Course Description
Dive deep into the strategies and tactics for major social platforms. Learn to create engaging content, manage online communities, run paid social ads, and measure the ROI of your social media efforts.
Learning Outcomes
Ability to develop a social media marketing plan|Skills to create engaging content calendars|Competence in managing paid social advertising campaigns|Proficiency in using analytics tools to track and report on performance
Target Audience
Social media managers|Digital marketers|Content creators|Small business owners
8 Modules
0 Lessons
15h 30m
Auditing current social presence, defining target audiences, setting social media goals, choosing the right platforms, and building a social media strategy.
No lessons in this module yet.
Creating engaging text, image, and video content. Using Canva and CapCut, applying principles of visual branding, and developing a distinctive content voice.
No lessons in this module yet.
Instagram Reels, Stories, and grid strategy. TikTok content formats, trends, and algorithm. Short-form video production and best practices.
No lessons in this module yet.
LinkedIn for B2B, personal branding on LinkedIn, Facebook group strategy, Facebook Business Page optimisation, and cross-platform content repurposing.
No lessons in this module yet.
Building a monthly content calendar, scheduling tools (Buffer, Hootsuite), responding to comments and DMs, managing online communities, and crisis communication.
No lessons in this module yet.
Meta Ads Manager setup, campaign objectives, audience targeting (custom and lookalike audiences), ad formats, A/B testing, and managing ad spend.
No lessons in this module yet.
Identifying and approaching relevant content creators, structuring influencer partnerships, evaluating influencer campaign ROI, and managing brand collaborations.
No lessons in this module yet.
Platform-native analytics, third-party tools, key metrics (reach, engagement rate, follower growth, link clicks), and building a monthly social media report.
No lessons in this module yet.
Additional Resources
Certified Ekasi Social Media Marketing Specialist
(Document)
Download
Vocational Training Course
Certificate included
30 hours content
Downloadable resources
Mobile access
Practical skills guarantee
Course Details
Duration
30 hours
Skill Level
Intermediate
Learning Method
Self Study
Category
Marketing and Sales
Modules
8
Total Lessons
0
Last Updated
August 2025